Senior product marketing strategy, without the full-time hire.
25+ years inside product marketing, lifecycle strategy, and go-to-market — B2B and consumer.
Full access spanning the entire spectrum of marketing, promotion, and advertising expertise. ROI-focused, always. Backed by thought leadership from a marketer who’s seen every stage of the game.
Fast-paced — zero to sixty, no warm-up lap. And run on full strength. No decaf here.
Better growth starts with a better read.
Who this is for
Series A to C.
SaaS. AI. HealthTech. B2B. MarTech. Product-led growth.
Teams past the pitch deck, before the playbook.
The framework
Four moves, in order.
Watch what people actually do, not what they say they'll do.
Fix the friction once it's found.
Read what the market is telling you before it's obvious.
Turn what works into something repeatable.
Proof
This is what a better read looks like in practice.
National digital commerce platform. Customers coming in, but not staying engaged.
Segmented users by behavior and tenure. Built targeted cross-sell offers around what each segment actually needed. Used staged messaging with urgency and value framing.
High-profile fundraising events at iconic venues, Madison Square Garden, Carnegie Hall, ticketed programming featuring Broadway shows and Andrea Bocelli.
Led the cross-functional work across Product, Marketing, Content, Analytics, and Operations to bring each event together.
Enterprise CRM and platform adoption stalled across a complex org. Product, Technology, Analytics, Sales, and Marketing all working from different pictures of the customer.
Designed enterprise customer journeys and automation strategy. Built the segmentation and reporting frameworks that gave every team the same picture.
How we can work together
Pick where you are, not where you wish you were.
Audits, sprints, single-problem work. A journey audit, an adoption sprint, a specific leak that needs fixing. In and out.
Scope this →Embedded, week over week. Reading what the product and the market are telling you, and turning adoption into recurring revenue, systematically.
Talk about fit →Every engagement comes with a private client dashboard. Goals, metrics, and next steps, always current.
About
It started in 2000, at MediaVest Worldwide, later known as Spark Foundry, on the media planning side of a business I didn't yet understand. I learned it the slow way, by watching, by asking why a campaign worked when the numbers said it shouldn't. That question never really left me. Over the next 25 plus years it carried me through product marketing, lifecycle strategy, and go-to-market, through B2B and consumer, subscription and enterprise, media and brand, until I'd sat inside nearly every kind of company there is.
What I learned along the way is that every engagement has to start the same place: listening. Not to what people say they'll do, but to what they actually do. The pivots that matter, the refinements that stick, the growth that compounds, none of it comes from a deck. It comes from paying attention. Somewhere in there I went back for an Executive MBA at Georgia State University's Robinson College of Business, not to replace what I'd learned in the field, but to give it a framework sturdy enough to keep scaling.
Previous roles
ABM Industries
ABM serves 19 vertical markets across five industry groups. Business & Industry spans healthcare systems, sports and entertainment venues, and commercial real estate. Manufacturing & Distribution covers semiconductor and life sciences facilities. Education runs from K–12 schools through higher ed. Aviation moves through airports and airlines. Technical Solutions is built around data centers and power generation.
WNET New York Public Media (PBS)
Work supported the full station group under the WNET umbrella.
- WNET-13
- WLIW-21
- NJTV
- CREATE
Park 'N Fly
A national off-airport parking provider, running 13 facilities across 12 major U.S. markets, backed by an affiliate network reaching 60-plus airports nationwide.
Condé Nast
Work focused on circulation and consumer marketing across the portfolio.
- Bon Appétit
- Condé Nast Traveler
- Glamour
- GQ
- The New Yorker
- Vanity Fair
- Wired
Wenner Media
Work focused on new business circulation and consumer marketing practices across the titles.
- Rolling Stone
- Us Weekly
- Men's Journal
Time Out New York
Work centered on renewals, billing, and gifts within circulation and consumer marketing.
- Time Out New York
- Time Out New York Kids
- Time Out Chicago
MediaVest Worldwide (later Spark Foundry)
Work involved media planning and competitive analysis. Accounts sat under Diageo, the client at the time.
- Burger King
- Pillsbury
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