Twenty five years learning how to read a product.
Where people get stuck. Where they stay. Where they leave.
Not guessing. Reading it, and acting on it.
Better growth starts with a better read.
Who this is for
Series A to C.
SaaS. AI. HealthTech. B2B. MarTech. Product-led growth.
Teams past the pitch deck, before the playbook.
The framework
Four moves, in order.
Watch what people actually do, not what they say they'll do.
Fix the friction once it's found.
Read what the market is telling you before it's obvious.
Turn what works into something repeatable.
How we can work together
Pick where you are, not where you wish you were.
Find where users get lost, and why.
A focused push to fix the biggest leak in the funnel.
An embedded partner, reading what the market and the product are telling you, every week.
Turn adoption into recurring revenue, systematically.
Proof
This is what a better read looks like in practice.
National digital commerce platform. Customers coming in, but not staying engaged.
Segmented users by behavior and tenure. Built targeted cross-sell offers around what each segment actually needed. Used staged messaging with urgency and value framing.
High-profile fundraising events at iconic venues, Madison Square Garden, Carnegie Hall, ticketed programming featuring Broadway shows and Andrea Bocelli.
Led the cross-functional work across Product, Marketing, Content, Analytics, and Operations to bring each event together.
Enterprise CRM and platform adoption stalled across a complex org. Product, Technology, Analytics, Sales, and Marketing all working from different pictures of the customer.
Designed enterprise customer journeys and automation strategy. Built the segmentation and reporting frameworks that gave every team the same picture.
About us
The Read Collective works from twenty five plus years inside product marketing, lifecycle strategy, and go-to-market. B2B and consumer. Subscription and enterprise. Media and brand. A discipline built starting at Spark Foundry (MediaVest Worldwide) in 2000.
Every engagement starts the same way: listen first. The pivots that matter, the refinements that stick, and the growth that compounds all come from paying close attention to what customers actually do, not what they say they'll do. That's the difference between a metric that looks good and one that means something.
Backed by an Executive MBA from Georgia State University's Robinson College of Business. Training built to scale with the collective as it grows.
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